Jack Wills celebrates the festive season with their brand new store at Sha Tin, HK.

Festive season is getting closer and it’s time to do Christmas shopping. Jack Wills caught the right timing to open its fourth store at New Town Plaza, Sha Tin in early December. We were honoured to be given a ride on Jack Wills' signature colour painted Land Rover to their brand new store.

Arriving at the store, a black painted shop front created a strong visual contrast to the colourful interior. Iconic Union Jack symbol is to be seen in every corners, like the floor, wall decoration, curtain, and even on Christmas socks and tote bags. The store is divided into 2 main areas. Key seasonal pieces are showcased at the entrance, and further down is to be the brand’s core collection - sportswear, homeware and accessories. With a rich concept of British tradition, culture and modernity, the interior featured pink and navy blue stripes wallpaper, with wooden flooring and elegant chandelier, highlighted by classic vintage furniture and display shelves, and a gallery hallway inside the fitting room.

Celebrating the joyful season with the launch of their 2014 Winter/Christmas collection, the Jack Wills New Town Plaza store is now open with a ‘Fabulously British’ Christmas gifting range along with gift-with-purchase promotion. Come and grab your last-minute shopping.

Facebook: www.facebook.com/jackwillsasia 
Shop 415, Level 4, Phase 1, New Town Plaza, Sha Tin, N.T., H.K. 
Tel.: +852 3580 2858