Youthful fun and Playfulness - Jack Wills S/S 2015

Jack Wills Hong Kong brought us a wonderful night with their Spring 2015 debut collection, created by a new Creative Director Richard Nicoll. The event was really fruitful with a lot of activities going on, catwalk show with their new collections, tote bag creative corner with iron-on badges, portrait painted by fashion illustrator-Tanya and a lot of canapés and drinks were floating around with the live music.

For the Spring womenswear collection, Richard studied British Youth sub cultural periods from the 1960’s Youth Quake, through to 90’s Brit pop. “I wanted to bring the colour and energy from both periods together and inject the Jack Wills hero products such as the gilet, the rugby tops, the cable crews and equestrian tailoring, with a sense of youthful fun and playfulness,” he says.

For the menswear collection, He was using the elements of Hockney, Bridget Riley and Op Art paintings. He also listened to a lot of Blur, The Happy Mondays and the Beatles for his inspiration creativity. “I wanted to bring the colour and energy from both periods together and inject the Jack Wills hero products, such as the gilet, the rugby tops, the cable crews and equestrian tailoring, with a sense of youthful fun and playfulness,” he says.

The result is an irreverent, optimistic and uniquely British collection, packed full of energy and graphic colour pops. Hiking references abound in the colour blocked anoraks, while more technical details transform the classic ‘heritage’ pieces, resulting in a thoroughly modern and smart collection.  

For enquires: http://www.jackwills.com/en-gb/home