When timeless classic meets stylish trend, LEICA x MEDICOM TOY BE@RBRICK "M" is officially released
Leica Camera AG joints hands with the Japanese designer toy brand MEDICOM TOY to launch a new action figure in the BE@RBRICK series - LEICA x MEDICOM TOY BE@RBRICK "M". Inspired by prototype of the Leica M system camera, the new product features a wonderful meeting between the classic and fashion. As the very first crossover art toy initiated by Leica, LEICA x MEDICOM TOY BE@RBRICK "M" will be released exclusively within the GreaterChina market in limited quantities.
The collaboration was supervised by the 3125C Creative Agency. Its leading designer Mike Lam, and designer of Leica Camera AG David Suh, worked together to realize the design. Inspired by the classic Leica M-system camera, LEICA x MEDICOM TOY BE@RBRICK "M" has an overall black and silver color scheme, which echoes the silver chrome model of Leica M-system, together with the red Leica dot on the front body, paying tribute to the legendary M-system camera in the history of photography.
The LEICA x MEDICOM TOY BE@RBRICK "M" embraces the extraordinary design with actual utility. The sets for 100% and 400% come with exclusive Leica camera strap and a system bag. The system bag can be fitted with the 400% BE@RBRICK and it is also suitable for the Leica M system (with certain lens). This is the first time a crossbody product features on a 400% BE@RBRICK, which makes it a must-have accessory for fashion mongers and enthusiasts.
For over a century, Leica has been favored by photographers and enthusiasts for exceptional optical performance, classic craftsmanship and impeccable quality made in Germany; while MEDICOM TOY, as a leading designer toy brand in the Japan has been creating globally popular collectibles with professional attitude and absolute commitment to highest standards of quality. MEDICOM TOY has joined hands with many fashion brands and artists to create limited collectable toys. This crossover is a combination of German Bauhaus design and fashion, ultimately reflecting a broader dialogue between the two brands.
The LEICA x MEDICOM TOY BE@RBRICK "M" will be available in 1000%, 400% and 100% in limited quantities. The 1000% size is priced at HKD 6,880, while the 400% and 100% sets arrive at HKD 3,480.
The LEICA x MEDICOM TOY BE@RBRICK "M" will be available in Hong Kong on August 21. A random drawing mechanism will be used to give interested customers a chance to reserve these limited-edition sets. The drawing link will go live on Leica Camera Facebook (https://www.facebook.com/LeicaCameraHK) and Instagram (https://www.instagram.com/leicacamerahk) pages on August 9 to 15 for the public to participate. Customers who have been selected will receive notification on August 17 or 18, and they will need to visit Leica Store Hong Kong Causeway Bay in person during a designated time period on August 21 to make their purchases. Customers may lose their place if they are not present during the designated time provided.
Official Facebook page of Leica Camera Hong Kong: Leica Camera
Official Instagram page of Leica Camera Hong Kong: leicacamerahk