The Enchanted Symphony: Cosmo Chengdu's Cinematic Journey of Design and Imagination

Set in the vibrant Cosmo Mall in Chengdu, this extraordinary sanctuary redefines the cinema experience with its unique blend of design and entertainment. Crafted by Oft Interiors from Hong Kong, this hidden gem transcends ordinary movie-watching, beckoning visitors to a journey where imagination and interior architectural artistry intertwine.

Upon discovering this cinematic masterpiece, one is greeted not just by the bustling energy of the mall but also by an invitation to step into a world meticulously crafted to awaken the senses. The entrance, a discreet passageway, ushers guests onto an escalator ride that symbolizes a departure from the every day and an ascent into a realm of wonder. Each level traversed heightens anticipation, setting the stage for the extraordinary experiences that await.

The design of this cinema showcases the transformative power of thoughtful architecture. Opulent purples and shimmering gold dominate the palette, infusing the space with grandeur and elegance. These rich hues are complemented by textures that add depth and intrigue, creating a luxurious and inviting environment. The gently sloping ceiling, reminiscent of a curtain poised to rise, enhances the theatrical ambiance, foreshadowing the captivating performances about to unfold.

"This is not an ordinary theatre; it is an immersive journey that captivates both the heart and the mind. Every design element has been meticulously selected to immerse visitors into the cinematic experience. The combination of colours and textures creates a mysterious atmosphere, encouraging guests to immerse themselves in the visual spectacle. As they move through the carefully designed spaces, each step unveils new levels of creativity and sophistication, enhancing the overall sensory experience."

The real magic begins when the lights dim and the projector springs to life. Design and storytelling are closely connected, enhancing the other to create a harmonious combination of sight and sound. The interior architecture reflects the narratives unfolding on screen, with sweeping lines and dynamic forms that mirror the ebb and flow of the stories. This seamless integration ensures that the environment amplifies the emotional impact of each film, guiding viewers through a journey of emotions, surprises, and revelations.

Here, moviegoers are not just passive spectators. They are active participants in the unfolding drama. The cinema's design blurs the boundaries between fiction and reality, allowing imagination to soar. Vivid stories take over as reality fades, creating lasting memories long after the movie ends.

Within these hallowed walls, the role of the moviegoer is transformed. No longer merely a passive observer, each guest actively participates in the unfolding drama. The immersive design envelops them, blurring the lines between fiction and reality and allowing their imagination to take flight. Reality fades, replaced by vivid stories that resonate deeply, creating memories long after the credits roll.

This cinema is a sanctuary for cinephiles, where dreams are born, and memories are etched into the fabric of time. It is a testament to the enduring power of design, illustrating how interior architectural brilliance can elevate the simple act of watching a film into a grand theatrical production. Each visit offers an invitation to explore new worlds, embrace the unknown, and experience the extraordinary within a space where every detail has been thoughtfully designed to inspire and captivate.

As Chengdu’s cinematic haven continues to enchant and inspire, it leaves an indelible mark on all who venture into its enchanted realm. This masterpiece stands as a beacon of innovative design, forever reshaping how we perceive and experience the magic of cinema. It is a jubilant celebration of creativity, where the art of storytelling ascends to new heights, and the power of design transforms perception, ensuring that every visit is not just seen or heard—but deeply felt and remembered.

Project location：Chengdu

Client：Suntop Holdings

Designer：CM Jao, Ken Cheung, Samantha Chan

Photographer：Sean

For more information, please visit: https://oftinteriors.com

*This project is one of the shortlisted project in the Sky Design Awards 2024 - Interior Design -Leisure and Wellness Division

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Designer Profile

CM Jao and Ken Cheung were graduated from the department of design of the Hong Kong Polytechnic University (PolyU) successively. They have accumulated a wealth of experience of interior design in their careers in internationally renowned architecture and interior design firms, and meanwhile possess international vision and pioneering thinking ability. Since its inception in 2013, Oft Interiors Ltd., has provided many solutions to the most complex design challenges in a rule-breaking manner.

CM and Ken are skilled in analyzing and demonstrating the spatial logic of different consumption scenes such as commerce, shopping and entertainment, so as to design and catalyze more possibilities of space. Through completing "spatial innovation experiments" again and again, they promote the development of "experiential consumption scene" and reshape the unique genes and trends of the brand.

Their works of high-impact, atmosphere and dramaticism have been recognized by authorities all over the world, and their project has won a series of international top design awards around the world as well.

Introduction of Oft interiors

"The boundary is not the cessation of something, but the birth of something new." Based in the creative capital of Hong Kong, known for its bold and creative design without defining any style，the Oft interiors' design focuses on the narrative expression of the space. They are committed to creating a unique surprise experience for consumers on a global scale.

As a pioneer of“experiential consumption scene”, the Oft has forward-looking insights and recommendations for the commercial consumption space, who is expertin integrating multiple dimensions such as consumer psychology, business trends and surprise experience. Through the sustainable operation of the brand, space andconsumers, the Oft is able to create a strong brand potential for you.

Immersive Landscapes: ARC'TERYX Taikoo Li Chengdu Store Crafts a Design Journey Through Sichuan’s Natural and Cultural Essence

Located in the heart of Taikoo Li Chengdu, the ARC'TERYX store stands out with its expansive 958 square meters, a space that seamlessly incorporates the vibrant culture and unique geography of Sichuan. The design team has crafted a spatial narrative that unfolds in three distinct 'chapters' across five exploration scenes, drawing inspiration from the region's natural beauty and the adventurous spirit of outdoor pursuits. This architectural storytelling provides a captivating backdrop to the complete ARC'TERYX collection, where every detail has been meticulously curated to transform the two-story space into a dynamic, immersive landscape.

The store front proudly displays the iconic skeleton logo, recreated in antique green bronze specifically for the Taikoo Li Chengdu location. This emblem, inspired by the fossilized remains of Archaeopteryx, the first feathered reptile, symbolizes the brand's deep-rooted connection to exploration and innovation, a theme that resonates throughout the store.

The store's design elements work in harmony to transport visitors to a world reminiscent of ancient caves where the fossils were first discovered. The double-height space, spanning 50 square meters, features a carved opening at the top that allows light to filter in, mimicking the soft glow of daylight. Dark, copper-hued metal leaves dangle from the ceiling, enhancing the cavernous ambiance. Custom stone walls envelop the space, reinforcing the store's rugged, outdoor spirit and creating a truly immersive experience for visitors.

The first-floor interior features warm-coloured rock surfaces, which pay tribute to the brand's mountain heritage and Sichuan's enigmatic Sanxingdui culture. The space offers a modern outdoor command center ambiance, blending elements of the past and present, as well as nature and modernity.

As you ascend to the second floor, you'll encounter various thoughtfully designed spaces, including a product display area, a coffee corner, a VIP room, and three terraces. These areas are seamlessly integrated, creating an immersive journey through different materials and picturesque views, evoking a strong sense of discovery and excitement.

In the VIP area, adjacent to the Veilance Series display, bamboo-patterned decorative columns and a gently undulating roof recall Chengdu's lush bamboo forests, providing a harmonious transition from Vancouver's temperate rainforests to the local landscape. Brushed stainless steel and bamboo elements create an elegant yet grounded atmosphere that speaks to the brand's global and regional roots.

The spatial journey begins with the "first impression area," a dramatic entrance and full-height space setting the narrative's tone. The second chapter, the "World Expedition," guides customers through various product collections, each presented in distinct scenes such as "Rock Climbing," "Rainforest Wandering," and "Back to City." On the second floor, the "Cave Exploring" area, complete with a coffee corner and terraces, offers a moment of respite in this immersive adventure.

Fitting rooms, often overlooked in retail design, are pivotal in this environment. The four fitting rooms across both levels incorporate stretch ceilings, LED screens, mirrors, and a blend of audio-visual effects, ensuring that each customer's experience is as immersive and engaging as the store's grand narrative. Here, the art of trying on gear becomes an exploration in itself, mirroring the spirit of ARC'TERYX and keeping you engaged and entertained.

TARC'TERYXERYXTaikoo Li Chengdu store blends innovation with brand'sl reverence by weaving Sichuan's natural elements and rich heritage into an immersive retail space. Every detail invites customers to engage with the brand in a way that transcends traditional shopping.

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Project name: ARC'TERYX Store, Taikoo Li Chengdu

Company name: ARC'TERYX ISE & VVYY Group & STILL YOUNG

Project location: F2 Taikoo Li, Chengdu, Jinjiang District, Chengdu, Sichuan, China

Photographer/copyright: WEN STUDIO

For more information, please visit: https://www.stillyoung.cn

*This project is one of the shortlisted project in the Sky Design Awards 2024 - Interior Design -Retail Design Division