SCRAPTURE by NOMURA Co., Ltd.: A Visionary Approach to Sustainable Design at DESIGNART TOKYO

At DESIGNART TOKYO, one of Japan's most experience exclusive design and art festivals, NOMURA Co., Ltd. unveiled a groundbreaking project that redefines the intersection of sustainability and design—SCRAPTURE. This innovative project transcends traditional design boundaries by addressing the often overlooked issue of interior waste, transforming discarded materials into evocative and practical new forms that resonate deeply with the human experience.

During the festival, NOMURA's designers gave live presentations on stage that were just as engaging as the installations. Their on-site involvement offered visitors more than just a visual experience; it was a call to action, encouraging attendees to reconsider their relationship with the materials around them and think about the future of sustainable design. These live interactions captivated the audience and sparked a broader conversation on sustainability, attracting interest from potential sponsors and organizations eager to expand the project's impact.

SCRAPTURE is not just a collection of repurposed materials. It is a bold statement on the lifecycle of design and the importance of co-creation in shaping our future. NOMURA Co., Ltd. upcycles interior waste into next-generation materials, challenging the conventional "scrap and build" mentality. Instead, they offer a narrative that deeply resonates with the emotions and memories of its audience, fostering a strong connection and engagement. This project serves as a powerful icon for sustainable design, demonstrating how waste can be reimagined into something both functional and meaningful.

The project began in November 2022 during "Social Good Week" at the Nomura Kogeisha headquarters. The launch exhibition, held at the company's office entrance, attracted support from 10 organizations through dynamic live presentations and direct engagement with potential sponsors. This initial momentum has carried SCRAPTURE forward, transforming it into a permanent fixture in the Nomura Kogeisha office as a waiting area installation, where it continues to inspire and recruit new supporters.

In 2023, SCRAPTURE's influence expanded beyond the design community. It was chosen as a filming location for TV dramas and featured in various media, reaching a broader audience. The project also gained significant international recognition with its installation at the 2023 G7 Summit Exhibition Hall, solidifying its role as a leader in sustainable design and making us all proud of its global impact. As SCRIPTURE enters 2024, it is set for an even greater impact, with several significant collaborations underway.

SCRAPTURE is more than just an art installation; it is a movement that connects waste and innovation, urging us to reconsider the potential of the materials we discard. As this project continues to grow, it stands as a testament to the power of design to inspire change and promote a more sustainable future.

*This project is one of the shortlisted project in the Sky Design Awards 2024 - Multimedia Exhibition

For more information, please visit: https://www.nomurakougei.co.jp/