GOLDEN “KUBE” COFFEE KIOSK - % ARABICA’s coffee is now opened at K11 Musea
The golden “KUBE,” a cube-shaped design installation by Dutch architectural firm OMA, is now open for business with % ARABICA of their sixth store in Hong Kong. Echoing K11 Group Founder Adrian Cheng’s vision for K11 MUSEA to be a landmark whereby to connect people and propagate culture, the now opened % ARABICA at KUBE is designed to unfold public dialogues and experiences shared between the community, shoppers, and travellers of the energetic city.
The golden “KUBE,” a cube-shaped design installation by Dutch architectural firm OMA, is now open for business with % ARABICA of their sixth store in Hong Kong. Echoing K11 Group Founder Adrian Cheng’s vision for K11 MUSEA to be a landmark whereby to connect people and propagate culture, the now opened % ARABICA at KUBE is designed to unfold public dialogues and experiences shared between the community, shoppers, and travellers of the energetic city.
““In creating K11 MUSEA, we worked with 100 creative talents to propagate culture and inject inspiring content into the new consumer’s daily life. What David Gianotten and Rem Koolhaas’ KUBE adds to K11 MUSEA is therefore more than an iconic OMA feature, but a symbolic space that explores Hong Kong’s waterfront culture, coffee culture and a new way to become part of a larger community.” ”
KUBE x % ARABICA
Enviably located on the waterfront with unimpeded views of the iconic Victoria Harbour, KUBE is a cube-shaped kiosk designed by acclaimed Dutch architecture firm OMA headed by David Gianotten and Rem Koolhaas. KUBE will now be home to the newest % ARABICA, the fastest-growing specialty coffee brand in the world. Serving its signature blend and specialty drinks, % ARABICA will foster a communal environment where shoppers and visitors can share experiences over a great cup of coffee.
The dai-pai-dong-inspired kiosk features aluminium panels with a special anodized golden finish that changes colour as light of different qualities reflects from the material, while an arrangement of cubical marble chairs allows people to linger and engage with each other – an all-rounded setting that allows events and outdoor performances in future.
For special events, a giant red balloon, visible from across the Victoria Harbour, is installed as a “city canopy” to gather all participants under the same roof, and as an “urban pin” to mark the KUBE as a place in the city for inspiring encounters.
“The KUBE is a multi-function installation to connect people visiting K11 MUSEA and passers-by, who share a moment to be fully present to experience the city, and possibilities of encounters,” says David Gianotten, OMA Managing Partner – Architect.
Lauded by its smooth and strong taste with hints of dark chocolate, the signature % ARABICA Blend is a medium-dark roast combining two Ethiopian and two Brazilian coffee beans. The current single origin coffee features lightly roasted Ethiopia Adado which evokes a fruity flavour with tones of citrus and orange. Highlights on the menu include the Spanish Latte, a sweet and smooth coffee served with a dash of condensed milk and the Matcha Latte, a non-coffee beverage made with Kyoto matcha powder and milk.
One-of-a-kind Coffee Journey
K11 MUSEA, Hong Kong’s Silicon Valley of Culture introduces a wide range of culinary experience to both local and overseas visitors, enriching their daily life through gastronomy culture. Encompassing over 70 local and global food & beverage brands, the destination presents three specially curated concepts including Hong Kong’s largest bakery zone with over 4,500 sq. ft. and an artisanal coffee journey experience.
Alongside the unique coffee by the sea experience at KUBE, K11 MUSEA also curated a coffee journey in arm’s length – Visitors can enjoy the urban skyline at the alfresco rooftop of the Bohemian Garden with Elephant Grounds, explore the world’s first single-origin nitro coffee bar by The Coffee Academïcs or enjoy the sleek aesthetics of Omotesando Koffee with their variety of espresso based coffee’s from Japan. For a more intimate experience, visit Koffee Mameya, where their bean specialists or “coffee sommeliers” brew some of the rarest and bespoke coffees sourced from around the world.
Global Millennials a World-Class Experiential Art, Culture and Retail Landmark - K11 MUSEA
K11 MUSEA a name inspired by A Muse by the Sea for its revolutionary retail concepts – is the latest and most prestigious addition to K11’s burgeoning museum-retail portfolio and is located at the heart of Victoria Dockside, a broader project by New World Development that includes cultural, commercial, residential, hotel and family spaces, as well as art and design programmes. Victoria Dockside is a rejuvenation by New World Development of a once-celebrated district of Hong Kong, previously popular with tourists and locals alike. The project has been described by US media outlets as “Hong Kong’s Hudson Yards,” about the Manhattan mega-project, and as “Hong Kong’s most anticipated opening.”
Celebrating K11’s 10th anniversary, the Group announced the naming of its anchor project at Victoria Dockside as K11 MUSEA (pronounced: meu-see-ah), K11 MUSEA is inspired by the name of A Muse by the Sea and K11 MUSEA to be open in Q3 2019. Situated along the Tsim Sha Tsui Promenade, K11 MUSEA is the brand’s most ambitious museum retail landmark ever, as well as an aspirational global destination merging lifestyle, culture, and art.
The 10-storey K11 MUSEA is K11’s latest flagship project, catering to the dynamic lifestyles of globetrotting millennials by bringing together world-class experiential retail, art, culture, entertainment, and dining under one magnificent roof.K11 MUSEA will house an extensive selection of international brands – many of which will be concept stores and flagships debuting in Hong Kong with a brand new image. K11 MUSEA takes inspiration from research that reveals Asian millennials as “Super Consumers,” prominent drivers of global consumption with spending power set to reach US$6 trillion by 2020 as they grow to account for 45% of Asia’s millennial population. K11 MUSEA will get together global millennials to discover their muse after its opening in Q3 2019 while positioning itself as an aspirational destination merging art, culture, and commerce in Hong Kong and Asia.
Hailed as the crown jewel of K11’s museum-retail concept, K11 MUSEA features many architectural highlights, including the 2,000-square-foot outdoor Sunken Plaza, modeled on amphitheaters and installed with programmed water patterns and a misting system for a cooling effect. Together with a large 25-foot-tall LED screen above, Sunken Plaza offers an intimate and immersive venue for cultural events ranging from outdoor movie screenings and live music to art and design related performances. As a new global destination to discover one’s muse and bask in the most exceptional art and cultural content, K11 MUSEA will display a world-class public art collection throughout its premises when it opens, highlighting the brand’s core values of Art, People, and Nature.
For more details on #K11MUSEA, its radical concepts and #DiscoverYourMuse stories and activities, please follow on Facebook and Instagram @K11MUSEA