NESPRESSO pops - up in Causeway Bay to delight coffee lovers
Nespresso has opened its first pop-up store in Asia at Hong Kong’s thriving Hysan Place mall in the heart of the Causeway Bay shopping district. The world leader in premium portioned coffee has opened the pop-up boutique to delight yet more coffee lovers and cater to the growing demand for gourmet coffee and state-of-art Nespresso machines throughout the region.
In keeping with their commitment to provide the ultimate coffee experiences for Club Members and coffee fans, Nespresso will celebrate their temporary residency at Hysan place by putting on a series of standout surprises designed to delight coffee lovers and Hong Kong shoppers!
The pop-up will remain for five months, from December 1st 2014 until April 2015 and is located on the second floor of the mall at shop no. 210.
The slick and stylish pop-up boutique is retailing all of Nespresso’s gourmet 22 Grands Crus and selected stylish, innovative machines and accessories. The store features Nespresso’s celebrated design hallmarks including a brightly coloured capsule display wall, a Nespresso tasting station and an LED screen showing the latest Nespresso campaigns. A recycling point is also available at the pop-up to encourage Club Members to come back and drop off used capsules.
Located at a high-traffic area in the mall, Nespresso’s pop-up is highly accessible to ensure maximum convenience for Club Members and coffee lovers.