TIFFANY & CO. Unveils Plans For A Contemporary Glass Addition Atop Its Classic Fifth Avenue Flagship Store
A holistic transformation of this magnitude has not taken place in the building’s 80-year history. Tiffany is embarking on the project in partnership with the renowned architectural firm, The Office for Metropolitan Architecture (OMA). Led by Partner Shohei Shigematsu, OMA New York is engaged in specific aspects of the transformation–including a reimagined upper addition.
For the first time, Tiffany & Co. is revealing exterior renderings of the transformation underway at its Fifth Avenue flagship store. The upper addition (floors 8, 9 and 10) of the 10-story architectural icon located at 727 Fifth Avenue will be completely reimagined from office space originally constructed in 1980, into a new exhibition, event and clienteling space. Surrounded by a curtain of undulating glass complementing the classic limestone façade below, the contemporary structure above this historic building echoes the height and grandeur of the flagship’s timeless main floor. Construction began on Tiffany’s flagship transformation in spring 2019 and is estimated to be complete in spring 2022.
For the first time, Tiffany & Co. is revealing exterior renderings of the transformation underway at its Fifth Avenue flagship store and is estimated to be complete in spring 2022
“The Tiffany & Co. Fifth Avenue flagship is arguably one of the most beloved and well-known luxury retail spaces in the world. It's a place where so many have memories of important moments in their lives, filled with emotion and anticipation of the extraordinary,” said Reed Krakoff, Chief Artistic Officer, Tiffany & Co. “Tiffany’s newly transformed flagship will reflect the future of our brand while honouring our 183-year legacy.”
A holistic transformation of this magnitude has not taken place in the building’s 80-year history. Tiffany is embarking on the project in partnership with a renowned architectural firm, The Office for Metropolitan Architecture (OMA). Led by Partner Shohei Shigematsu, OMA New York is engaged in specific aspects of the transformation–including a reimagined upper addition.
The ambition for the design of the new upper volume is to create a vertical continuity with the existing structure, while also setting it apart as a bold and innovative addition to the building. The corniced parapet of the original building will be mirrored by a slumped glass façade above. The eye is drawn upward creating a gentle transition between the two structures. This ribbon-like design detail brings a sensuality to the building, instilling a softness among the curtain walls of the building’s neighbours.
The recessed glass exhibition and event space will echo the feeling of the main floor with its column-free, double-height ceilings. The expansive glass facade brings an openness to both sides of the building and opens up to an outdoor terrace that will offer guests a view from the world’s most famous intersection for luxury retail, and up Fifth Avenue to Central Park.
The expansive Tiffany flagship was a symbol of modern architecture when it was built in 1940. The grandeur and essence of that majestic space will remain and continue to awe guests as they enter the renovated store in 2022. An evolved luxury retail experience will draw consumers inside once again and inspire them to journey from the main floor up through the entirety of the building.
In the interim, the Tiffany Flagship Next Door located at the adjacent 6 East 57th Street will continue to serve as Tiffany & Co.’s home, showcasing the entire breadth of the Brand’s extraordinary collections, until the original flagship’s completion in spring 2022.
For more information, please visit: https://www.tiffany.com
THE TIFFANY BLUE BOX CAFE FIRST IN ASIA
Breakfast at Tiffany’s is now a dream come true as The Tiffany Blue Box Cafe makes its debut in the bustling district of Tsim Sha Tsui, Hong Kong. Conceived as a freestanding, shimmering glass pavilion, the central space pays homage to the innovative stained glass designs that Tiffany is famous for, and invites customers into a light-filled dining area embraced by finely textured silver and blue glass panels. T
Imagine spending a relaxed moment enjoying a cup of freshly brew coffee and delectable pastries while being surrounded by the enchanting Tiffany Blue. Having Breakfast at Tiffany’s is now a dream come true as The Tiffany Blue Box Cafe makes its debut in the bustling district of Tsim Sha Tsui, Hong Kong. Conceived as a freestanding, shimmering glass pavilion, the central space pays homage to the innovative stained glass designs that Tiffany is famous for, and invites customers into a light-filled dining area embraced by finely textured silver and blue glass panels. The pavilion sits beautifully like an art object in the minimalistic lobby reimagined as a modern gallery, and the light gray and white marble further highlights the tasteful aesthetics of the brand. Between the pavilion and the glass wall are a series of graphic screens that filter the natural light from the adjacent courtyard to create an intimate and inviting atmosphere, and serve as a sophisticated backdrop to the space.
Tiffany & Co. opened the door of The Tiffany Blue Box Cafe, the first in Asia and the second in the world, on 14 th October, inviting patrons into a refined world of style and elegance. As a highlight of the house’s One Peking Road flagship store, the unique dining concept is offered local customers a long-awaited opportunity to savor the one-of-a-kind culinary experience from New York City.
Celebrating the polished ritual of afternoon tea in a modern way, The Tiffany Blue Box Cafe will delight even the most discerning diners with its gourmet offerings. Apart from the culinary creations starring the best seasonal ingredients and ingenious creativity, customers will also be pampered with the irresistible sweet treats jointly presented by The Tiffany Blue Box Cafe. From premium tea to tantalizing dishes, everything will be served with the iconic Color Block tableware designed by Tiffany & Co., an artistic bone china and silver collection that stands out with a bold palette of white and Tiffany Blue, and makes moments of sharing great food and time with friends and family even more unforgettable. Those who want to indulge in the luxury experience anytime may bring the designer pieces or even the whole collection home.
A wide array of home and accessories products will also be available at the Tiffany flagship right next and connecting to The Tiffany Blue Box Cafe, ranging from the classic alarm clock to the cutest teddy bear. To mark this special occasion, a special edition bone china mug and a sterling silver keyring will be exclusively available at the new Tiffany One Peking Road Flagship store, offering fans a great chance to expand their Tiffany collection. You can now be the first to discover the sensory experience and acclaimed hospitality by making a reservation for The Tiffany Blue Box Cafe through the dedicated online platform. The most marvelous encounter with Tiffany & Co. is just a few clicks away.
Tiffany & Co. One Peking Road Flagship Shop address:
No. 7-8, One Peking, No.1 Peking Road, Tsim Sha Tsui, Kowloon, Hong Kong Phone: +852 3462 7148
Tiffany & Co. One Peking Road Flagship Hours of Operation: 10:30AM–9:00PM (Monday to Sunday)
The Tiffany Blue Box Cafe Shop
No. 208, Lobby Floor, One Peking, No.1 Peking Road, Tsim Sha Tsui, Kowloon,
Hong Kong Online Reservation: https://cho.pe/dineatthetiffanyblueboxcafehk (The online reservation portal will be activated for online reservation on Oct 9 – 9am)
The Tiffany Blue Box Cafe Hours of Operation: 8:00AM – 10:00PM (Monday to Sunday)
Last Order at 9:00PM