ZEGNA AND LEICA JOIN FORCES IN A COLLABORATION TO BE LAUNCHED GLOBALLY

Fashion meets Photography: the exclusive collaboration between Zegna and Leica Camera, the legendary German camera manufacturer, yields a capsule collection of high-end camera accessories, possibly the most refined to date. 

Debuted in January 2020 on the runway of the Ermenegildo Zegna XXX Winter 2020 Fashion Show, this highly expected capsule collection finally comes to life. 

Designed for the modern photographer, in search of the most beautiful image but equally attentive to the subtle details of handmade craftsmanship, the collaboration strengthens the link between two expressions of art and creativity, reflecting a broader dialogue between the two brands. 

Zegna Artistic Director Alessandro Sartori, a photography enthusiast and authentic Leica lover, has always been inspired by photography as a creative language that he often visually uses as a reference for his collections. His own passion led Zegna to a collaboration built upon the mutual expression of creativity and innovation, craftsmanship and technicality which further cements Zegna’s reputation as a global luxury lifestyle brand. 

The collaboration collection consists in PELLETESSUTATM camera holsters for Leica Q2 and Leica M cameras; PELLETESSUTATM protectors for Leica Q2 and Leica M cameras; functional crossbody bags called Insta-Pack, inspired by photographers’ attitude that fit almost all Compact Leica cameras (Leica V-Lux excluded) and the Leica CL with the 18mm ‘pancake’ Leica lens; carrying and wrist straps; Leica keyrings and round wallets (both for coins or the Leica Q2 lens cap) that feature luxury details and precious touch of the PELLETESSUTATM collection, an iconic Zegna special woven nappa, result of an innovative Ermenegildo Zegna research aimed to recreate precious fabric using extremely thin strips of selected nappa leather in place of fabric yarns.“

“Zegna and Leica share the same values and very deep integrity and quality towards the excellence of their own products; my wish is to build up a long chapter together. The vision and the DNA of Leica have always been genuine, an obsessive quest for quality, extremely refined research, a very unique approach towards not only the world of camera and photography but mostly towards the craftsmanship and a distinctive syntax” says Alessandro Sartori, Zegna Artistic Director. 

“What a wonderful addition: The creation of a Leica camera, moving images and a Zegna garment is unique and outstanding. Both brands share the same humanistic approach for values, design, sustainability, and quality” says Karin Rehn-Kaufmann, Leica Global Director Art and Leica Galleries. 

The Zegna and Leica collaboration collection are distributed globally in an exclusive selection of Zegna Flagship Stores (such as New York City, Paris, London, Milan, Dubai, Shanghai, Beijing, Ginza, Isetan) as well as in 60 select Leica stores worldwide.

The collection is also available on-line, on zegna.com and leica-camera.com. 

Leica Camera AG and WhiteWall announce collaboration

Leica Camera AG and WhiteWall have announced a collaboration between the two companies. In the future, the premium products of the prominent and multi-award-winning photo lab will also be available in selected Leica Stores around the world. Leica customers will then be able to enjoy the benefits of the extensive portfolios of both companies and a comprehensive range of premium photographic products and services, from expert advice and services to ready-to-hang final prints, all from a central location.

At the end of October, the opening of the new Leica Store and Leica Galerie in Maffeistrasse 4 in Munich, will set the ball rolling for the collaboration and will make it the first Leica Store with space reserved exclusively for the presentation of WhiteWall’s range of products and services. Customers can look forward to professional advice on everything from fine art prints to individualized mounting and framing options for prints in gallery quality and order them there and then. The integration of the WhiteWall services portfolio in Leica Stores in Los Angeles, Rome, Beijing, Hong Kong, Tokyo, and Wetzlar is already nearing completion. Further locations are scheduled to follow.

‘Leica Camera and WhiteWall have been involved with one another for many years in a collaboration based on mutual trust and respect that is reflected in the successful realization of numerous projects, most recently, the current exhibitions celebrating the Leica Oskar Barnack Award (LOBA) 2020. We are particularly pleased about the expansion of our Store portfolios with premium products and services from WhiteWall is a perfect complement to the photographic experience in our stores’, reports Matthias Harsch, Chairman of the Executive Board of Leica Camera AG.

‘We are very proud to have such a long-established company like Leica as a partner at our side and the opportunity to realise our latest project together with this premium brand’, says Alexander Nieswandt, founder and Managing Director of WhiteWall.

‘As a photo lab, we concentrate on uncompromising premium quality for connoisseurs of all genres of photography. Indirectly, our broad and diverse selection of print products expands the Leica portfolio and opens up previously untapped international markets for WhiteWall. This is the beginning of an exciting time for us all’, adds Nieswandt.

About WhiteWall

WhiteWall is the best photo lab for all lovers of photography. 

Founded in 2007 by Alexander Nieswandt, over 13 years of professional expertise in the photofinishing market have since established WhiteWall as one of the world’s leading photo labs. WhiteWall is a team of dedicated specialists who unite cutting-edge technologies and traditional printing and finishing methods. WhiteWall’s award-winning gallery-quality is based on first-class substrates, high-quality mounting, and handcrafted frames made in our in-house manufacturing department.  

WhiteWall has 180 employees in more than 13 different countries. All products are produced and shipped to more than 50 countries from the company’s over 7,500 m2 professional lab in Frechen, close to Cologne. With more than 20,000 customers from the professional photography sector and flagship stores in Düsseldorf, Hamburg, Munich, and Berlin, WhiteWall ranks among the global players in its market segment. Three TIPA World Awards, including ‘World’s Best Photo Lab’ in 2020, highlight the premium character and quality of WhiteWall products. 

About Leica Store Hong Kong Causeway Bay

“Leica Store Hong Kong Causeway Bay” is Hong Kong’s first flagship store on Pak Sha Road in Causeway Bay, a destination bringing together premium cameras, coffee, lifestyle products and artworks in the city. Designed by renowned design studio LAAB Architects, through the integration of Hong Kong’s cultural characteristics and photographic elements, the flagship provides a new and extraordinary photographic art experience for Leica customers and photographers. The art gallery regularly exhibits works of famous international and local photographers, allowing people to enjoy shopping and a variety of fun activities. 

About Leica Camera

Leica Camera AG is an internationally operating premium manufacturer of cameras and sport optics products. The legendary status of the Leica brand (from Leitz Camera) is founded on a long tradition of excellence in the construction of lenses. Combined with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualization and perception to this day. Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company is internationally represented by its branch offices in Australia, China, France, Italy, Japan, Singapore, South Korea, Switzerland, the United Kingdom, and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.

For more information: please visit: Leica Camera