Chiyaba – A Harmonious Blend of Tradition and Modernity
Chiyaba is a brand that embodies the essence of Nepalese tea culture. The name beautifully conveys its mission, as "Chiyba" means "tea" in Nepali, and "Ba" signifies a place or space. This symbolizes the creation of a haven where tea culture can thrive and evolve.
The story behind Chiyaba is just as impressive as the tea it offers. In 2017, the owner and chef of ADI, a renowned restaurant in Nakameguro, Tokyo, embarked on a journey to the Banchar region of eastern Nepal. There, amidst the stunning highlands of the Himalayas, he encountered small-scale tea farmers producing exceptionally high-quality tea. Captivated by their craft, he was inspired to bring this exceptional tea to Japan, leading to the birth of the Chiyaba brand.
In preparation for a major rebranding in December 2023, artless Inc. was responsible for revamping the brand's visual identity. This rebranding initiative went beyond a mere visual update; it encompassed a complete transformation involving a new logo, graphics, signage, and packaging. Each aspect was carefully crafted to respect Chiyaba's longstanding traditions while seamlessly incorporating modern design elements.
Artless Inc.'s design philosophy extended beyond branding to shape the atmosphere of the Chiyaba tea house. Situated discreetly under the Nakameguro train tracks, the tea house exudes a Zen-inspired ambiance with its dark tones and tasteful, rustic interior. The serene environment encompasses a concealed lounge reminiscent of a luxurious boutique hotel lobby, offering a peaceful retreat for guests to unwind and savour a cup of tea.
Artless Inc.'s work on Chiyaba is a testament to its ability to create harmonious spaces where tradition and modernity coexist. Through their design, the simple act of drinking tea is elevated into a cultural experience that bridges East and West, old and new. Chiyaba is not just a brand but a celebration of the timeless tea ritual reimagined for a contemporary audience.
For more information, please visit: https://www.artless.co.jp
*This project is one of the shortlisted project in the Sky Design Awards 2024 - Branding