Chiyaba – A Harmonious Blend of Tradition and Modernity
The story behind Chiyaba is just as impressive as the tea it offers. In 2017, the owner and chef of ADI, a renowned restaurant in Nakameguro, Tokyo, embarked on a journey to the Banchar region of eastern Nepal. In preparation for a major rebranding in December 2023, artless Inc. was responsible for revamping the brand's visual identity. This rebranding initiative went beyond a mere visual update; it encompassed a complete transformation involving a new logo, graphics, signage, and packaging.
Chiyaba is a brand that embodies the essence of Nepalese tea culture. The name beautifully conveys its mission, as "Chiyba" means "tea" in Nepali, and "Ba" signifies a place or space. This symbolizes the creation of a haven where tea culture can thrive and evolve.
The story behind Chiyaba is just as impressive as the tea it offers. In 2017, the owner and chef of ADI, a renowned restaurant in Nakameguro, Tokyo, embarked on a journey to the Banchar region of eastern Nepal. There, amidst the stunning highlands of the Himalayas, he encountered small-scale tea farmers producing exceptionally high-quality tea. Captivated by their craft, he was inspired to bring this exceptional tea to Japan, leading to the birth of the Chiyaba brand.
In preparation for a major rebranding in December 2023, artless Inc. was responsible for revamping the brand's visual identity. This rebranding initiative went beyond a mere visual update; it encompassed a complete transformation involving a new logo, graphics, signage, and packaging. Each aspect was carefully crafted to respect Chiyaba's longstanding traditions while seamlessly incorporating modern design elements.
Artless Inc.'s design philosophy extended beyond branding to shape the atmosphere of the Chiyaba tea house. Situated discreetly under the Nakameguro train tracks, the tea house exudes a Zen-inspired ambiance with its dark tones and tasteful, rustic interior. The serene environment encompasses a concealed lounge reminiscent of a luxurious boutique hotel lobby, offering a peaceful retreat for guests to unwind and savour a cup of tea.
Artless Inc.'s work on Chiyaba is a testament to its ability to create harmonious spaces where tradition and modernity coexist. Through their design, the simple act of drinking tea is elevated into a cultural experience that bridges East and West, old and new. Chiyaba is not just a brand but a celebration of the timeless tea ritual reimagined for a contemporary audience.
For more information, please visit: https://www.artless.co.jp
*This project is one of the shortlisted project in the Sky Design Awards 2024 - Branding
A Vision for the Future - "Morinomachi Grace" in Okayama City designed by RENS, NOMURA Co.,Ltd
Designed by RENS, NOMURA Co.,Ltd from Japan. At the heart of this ambitious complex lies "Morinomachi Plaza," home to the "WONSETO FOODHALL." This vibrant culinary hub aims to invigorate regional development by celebrating local cuisine crafted from the unique ingredients native to Okayama and the Seto Inland Sea. Known for its mild climate and fertile soil, this area boasts a rich food culture that WONSETO FOODHALL proudly showcases. The food hall is a dining space and a cultural haven where visitors can immerse themselves in the region's gastronomic delights.
Located in the heart of Okayama City in Japan, "Morinomachi Grace" is a forward-thinking commercial facility that symbolizes innovation and community. It reflects the Seto Inland Sea region's rich heritage and natural beauty. It is poised to become a cornerstone of regional pride and a testament to sustainable urban development.
At the heart of this ambitious complex lies "Morinomachi Plaza," home to the "WONSETO FOODHALL." This vibrant culinary hub aims to invigorate regional development by celebrating local cuisine crafted from the unique ingredients native to Okayama and the Seto Inland Sea. Known for its mild climate and fertile soil, this area boasts a rich food culture that WONSETO FOODHALL proudly showcases. The food hall is a dining space and a cultural haven where visitors can immerse themselves in the region's gastronomic delights.
The design of this space, inspired by the Seto Inland Sea, is a unique and original creation. It seamlessly blends with the city's culture, offering a peaceful environment for the community to come together and enjoy the culinary delights of the Seto Inland Sea. This aims to promote a feeling of hope and connection through food, creating an intriguing and exciting experience for visitors.
The WONSETO FOODHALL is distinguished by its remarkable ceiling, designed to resemble the Seto Inland Sea's undulating waves, wind, and air currents. As natural light enters from the entrance, the expansive waves gradually transform into smaller ripples, leading visitors further into the space. This dynamic ceiling design represents the motion of waves and the passage of time and fosters a serene and unified atmosphere throughout the facility.
The architectural marvel includes a terraced "hill" that connects the first and second floors, resembling a natural topographical feature. This multipurpose space serves as bench seating and an event stage, providing a versatile area for relaxation and comfort. During events, it transforms into a lively stage and seating area, becoming a central hub for community activities celebrating Okayama's charms.
In a nod to local craftsmanship, "Okayama Denim," a specialty product from Ihara City, adorns the chairs and sofas. This choice highlights the region's textile industry and enhances the space with a distinctive regional touch, expanding the possibilities for local industries to thrive in new contexts.
The green zone, designed around a "diverse forest," contains approximately 1,000 trees and greenery, creating a landscape honouring Okayama's natural environment while incorporating new elements. The art lounge on the second floor, curated by Kohei Mawa, exhibits works by local artists and serves as a cultural hub. This space is envisioned to nurture Okayama's art and culture, encouraging new regional and artistic opportunities and linking them to the future.
"Morinomachi Grace" is more than a commercial facility; it represents a vision for the future. It embodies a harmonious blend of nature, culture, and community, creating a space where the past and future of Okayama coexist beautifully. This project is a proud testament to the city's commitment to sustainability, innovation, and cultural heritage, promising to be a cherished landmark for future generations.
"Morinomachi Grace" in Okayama City designed by RENS, NOMURA Co.,Ltd is one of the shortlisted projects from Sky Design Awards - Interior Design*
For more information, please visit:
Website: https://www.rens-design.jp/en/ or http://www.skydesignawards.com